Duration:4 Weeks 16 hours
Classes:4-hour weekly sessions
Certificate:Marketing AI Accelerator
Language:English
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For City of Miami Residents
Thanks to the generous support of the City of Miami, we're able to offer a limited number of scholarships that fully cover the program tuition. To qualify, you must be a City of Miami resident and complete the application form.
Don't miss this opportunity to enhance your skills at no cost!
Apply for Scholarship!Comprehensive curriculum delivered by Industry experts, covering from AI fundamentals, data analysis, customer insights, and ethical considerations.
Understand the basics of AI and its applications in marketing.
Harness AI tools for collecting, analyzing, and interpreting data. Key topics include an introduction to data analytics, customer segmentation and personalization with AI, and predictive analytics for trend forecasting. By the end, participants will be proficient in using AI to drivedata-informed decisions in their marketing strategies.
Discover how AI elevates content creation and customer experience, covering automated content generation for blogs, ads, and social media, as well as the role of chatbots and AI in customer service.
Explore the ethical and future-focused aspects of AI in marketing. Participants will delve into privacy laws, ethical considerations, and trends shaping AI's future in the field. Learn how to develop a responsible AI integration plan for their marketing strategies. By the end, participants will be equipped to implement AI solutions ethically and remain adaptable to future advancements in AI-driven marketing.
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